[:en]An explanimation for AdChecker. Adchecker is a simple online tool to detect flaws and thus improve your Adwords campaigns. Being a webshop you want to be found, so you advertize with Google Adwords. Good thinking! And it works. But before long, you have so many ads that you can’t keep up. Overdue maintenance leaves customers […]
[:nl]De eerste van drie explanimations voor Cito. In opdracht van reclamebureau NNJD. Waarom leerlingen toetsen? Ieder kind heeft het recht op onderwijs dat bij hem past. Om willekeur tegen te gaan is het belangrijk om zijn kennis objectief te meten, zonder te kijken naar afkomst en achtergrond. Dit principe is de oorsprong van Cito, en daarmee […]
An explanimation for students of Financial Management at the Hanze University of Applied Science. (English subtitles available on youtube) The vision of lecturer Margreet Boersma on sustainable financial management: The Why of Sustainable Financial Management Suppose you want to study Financial Management at the Hanze University of Applied Science. You already see yourself operating in […]
An explanimation helps your target audience immediately get what you’re on about and what you can mean to them. De Nederlandse versie Why a Mutant Worm explanimation? Why an explanimation at all? Mutant Worm likes doing them, but please – pretty please with sugar on top – just watch the 1’05 minute video above. You’ll […]
This post features the essential steps in the production process of an explanimation. PROJECT BRIEF SCRIPT VOICE OVER STORYBOARD ILLUSTRATIONS ANIMATION SOUND DESIGN & MUSIC REVISIONS COMPRESSION AND DELIVERY PROJECT BRIEF Indispensable in getting mutual expectations clear. SCRIPT This is the most important step in production. Changes in script later in the process can result […]